Un mix bun, de la Cannes la Golden Drum
24 Septembrie 2012
MIN
Acum ceva timp am participat la Marketing 360, cea mai importanta conferinta locala de marketing si advertising, organizata de Evensys. La finalul primei zile, care a fost dedicata conferintelor cu specialisti din domeniu, s-a intamplat Cannes Predictions - competitie organizata de Leo Burnett la nivel mondial.
Pentru ca eram in sala si pentru ca as privi la nesfarsit reclame interesante, am completat un mini-formular cu acele 15 campanii pe care le-am crezut eu cele mai "apte" sa primeasca premii la Cannes. Mare mi-a fost mirarea cand, cateva luni mai tarziu, am aflat ca dintre sutele de inscrisi, am nimerit cel mai bun mix de campanii castigatoare!
Prin urmare, dragi cititori, lunea viitoare plecam impreuna spre GOLDEN DRUM, in Portoroz!! Va voi tine la curent pe blog cu programul incarcat de la festival!
Care au fost preferatele mele? Haideti sa luam o portie zdravana de publicitate!
Brand | Title | Awards |
Carlsberg | “Bikers” | Promo & Activation Gold, Media Gold, Outdoor Gold, Film Silver Lion, PR Silver |
Coca-Cola | “Coke Polar Bowl” | Direct Gold, Media Silver, Direct Bronze, Film Bronze Lion, Branded Content Bronze Lion |
P&G | “Best Job - Olympics” | Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion |
Greenpeace | “Oil On Canvass” | Outdoor Silver |
Mercedes-Benz | “Invisible Car” | Outdoor Grand Prix, Direct Gold, PR Silver, Promo & Activation Silver, Cyber Bronze |
Carling Black Label | “Be the Coach” | Branded Content Gold Lion, Branded Content Gold Lion, Mobile Silver, Direct Bronze, PR Bronze |
7-Eleven – Slurpee | “Bring Your Own Cup Day” | PR Silver, Promo & Activation Silver, Direct Bronze |
BGH Air Conditioners | “Dads In Briefs” | Film Gold Lion |
Google Chrome | “OKGo – All Is Not Lost” | Film Gold Lion, Cyber Gold, Design Gold, Cyber Silver, Design Bronze |
New York Writes Itself | “The Village Voice” | Branded Content Gold Lion, Direct Bronze, PR Bronze |
Intel | “Museum of Me” | Branded Content Gold Lion, Film Gold Lion, Cyber Gold, Promo & Activation Silver, Promo & Activation Bronze, Cyber Bronze |
Canal Digital | “The Man Who Lived in A Film” | Film Shortlist |
Google Chrome | “The Web is What you Make of It” | Film Silver Lion, Film Bronze Lion |
Troy Library | “Book Burning Party” | Direct Gold, PR Gold, PR Silver, Promo & Activation Bronze, Media Bronze, Media Bronze, Direct Bronze |
American Express Open | “Small Business Saturday” | Direct Grand Prix, Promo & Activation Grand Prix, Cyber Gold, Direct Silver, Promo & Activation Silver, Cyber Silver, Cyber Silver, Titanium & Integrated Silver Lion, PR Bronze, |