Aseara, pe 17 mai, am fost la gala de premiere IAB MIXX Awards din cadrul RoNewMedia, editia 2012.

La fiecare dintre cele 10 categorii din competitie au existat catre 3 nominalizati, iar JURIUL a decis castigatorii! S-a ales doar dintre campaniile desfasurate in 2011. In cadrul ceremoniei prezentate de Andi Moisescu s-au acordat 11 premii - 10 categorii si un premiu special al presedintelui juriului, care nu a fost acolo personal dar ne-a trimis un mesaj de la New York. 7 din cele 11 premii acordate merg la agentii din grupul Leo Burnett.

Castigatorii:

1. Brand Awareness & Positioning: Any campaign with the primary objective of driving awareness of a brand or brand attributes.

Winner: Tuborg Party Manager (Kinecto)

2. Direct Response & Lead Generation: Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials and generating prospective customers by gathering information from  prospects or current customers in order to qualify and score the opportunity for future follow up

Winner: Opel Antara - Drive in Romania (Agentia Carat)

3. Best Brand / Product Launch: Any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a ‘new product’.

Winner: Nefiltrat vs. Fresh (iLeo)

4. Experimental & Innovative Campaign: Campaign featuring unconventional, new or groundbreaking techniques to market a service or product.

Winner: Groupama - Testul de risc (The Geeks)

5. Cross Media Integration: Any predominately digital campaign driving an exceptional user experience through superior integration of online and offline media.

Winner: ROM - Romanii sunt destepti (McCann Erickson)

6. Branded Content, Blogging Campaign & PR Campaign: Business entertainment or information content in order to establish a close relationship with customers.

Winner: ROM - Romanii sunt destepti (McCann Erickson)

7. Mobile App: Mobile media including the branded apps, in-app advertising, mobile display, text messaging and mobile video adv.

Winner: Redescopera Romania (iLeo Interactive)

8. Rich Media Content: Banners, buttons, rich media such as transitionals, rising stars, floating ads, page take-overs, tear-backs and other innovative forms of display advertising.

Winner: Pilot Frixion - Back to school (The Geeks)

9. Best Social Media Apps: Communication and/or branded social media apps (Facebook, etc.) that enhances or drive a better engagement with the customer.

Winner: Doncafe - Horoscop la o cafea (The Geeks)

10. Best Digital Mixx Campaign: The most complex digital campaign (the best use of all online tools available: display, direct, social media, mobile) that had the best results compared with objectives.

Winner: Groupama - Testul de risc (The Geeks)

11. Premiul special al presedintelui juriului IAB MIXX AWARDS: Varta Romania-"Meet The Indestructible" (The Practice)

"Gala IAB MIXX Awards – competitie care se desfasoara in 12 tari, si este organizata de cea mai importanta asociatie care reglementeaza standardele industriei de publicitate online la nivel global - s-a desfasurat in a doua zi a Festivalului RoNewMedia – I CEE Fest, eveniment la care participa peste 80 de speakeri, traineri și invitați din peste 60 de companii provenite din 15 țări. Printre companiile participante se numără nume precum Google, Microsoft, Skype, Yahoo, Reuters, BBC sau MSN."

Voi ati fost aseara la Gala si la Party?